|The Art of Shaving To reach upscale airline passengers in a conducive environment, The Art of Shaving chose to distribute product in 14 American Airlines Admiral's Clubs. Method of distribution was a counter card coupled with a silver tray at the reception desk of each club location. Each sample box contained samples of a pre-shave, shave cream, and after shave balm, as well as a $25 gift card good toward an Art of Shaving gift set. Click here for a closer look!
Burt's Bees When introducing a new facial night cream and facial day lotion, Burt's Bees recognized that airline flight attendants were subject to a dry environment on a daily basis. A counter card and a sample box containing both products were strategically placed in flight attendant check-in/lounge facilities throughout the country. Click here for a closer look!
Airborne Travel represents an enormous opportunity for companies such as Airborne to reach airline passengers providing them with a unique blend of vitamins, mineral, herbs and a blast of vitamin C. Chewable samples in a variety of flavors were distributed in flight. Airborne also utilized this opportunity to have the product tipped on to a card driving consumers to drugstore.com. Click here for a closer look!
Wrigley Toward the end of 2011, Wrigley introduced a new line of “Extra Dessert Delights” Sugarfree Gum. Utilizing multiple markets throughout the Mid-Atlantic and Southeast, Sky Marketing chose restaurants in its exclusive network as the venue to create excitement and trial for the brand. This venue proved an ideal environment affording patrons to sample “Smooth Mint”, Strawberry Shortcake” and “Orange Crème Pop” flavors. Click here for a closer look!
Harry and David Client objective to reach upscale consumers. Sky Marketing proposed distribution of gift cards aboard American Airlines transcontinental flights targeted to first/business class passengers. Presented by flight attendants in a gift envelope, the $20 no minimum purchase cards drove traffic to the Harry and David website prior to and during a recent holiday season. Click here for a closer look!
Créme Savers Tropical Candy To generate awareness for new tropical flavors, Sky Marketing developed a partnership between Crème Savers, Costa Cruise Lines' Caribbean cruises and American Airlines/American Eagle. Sweepstakes on Kraft's' candystand.com website invited entries to win 2 pairs of Costa cruises and transportation via American Airlines/American Eagle. Website provided links to both Costa Cruises and AA.com, driving consumers to their sites as well. Click here for a closer look!
AT&T/Delta Air Lines To promote the use of AT&T's teleconferencing services, Sky Marketing utilized the business environment of Delta Air Lines' Crown Rooms. High quality pens/pads with AT&T/Delta Crown Room logos were created by Sky Marketing and strategically placed in business areas of the 35 plus crown rooms in major airports throughout the country. Click here for a closer look!