Toward the end of 2011, Wrigley introduced a new line of “Extra Dessert Delights” Sugarfree Gum. Utilizing multiple markets throughout the Mid-Atlantic and Southeast, Sky Marketing chose restaurants in its exclusive network as the venue to create excitement and trial for the brand. This venue proved an ideal environment affording patrons to sample “Smooth Mint”, Strawberry Shortcake” and “Orange Crème Pop” flavors.

Models wearing “Extra” Tank Tops offered the product to patrons at the end of a meal, presented with the guest check. Restaurant chains participating in the sampling included: Outback, TGI Fridays, Cheesecake Factory, Arby’s, as well as several independent restaurants.

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